Audi and skiing:
A match made in heaven!

As a decades-long sponsor of national ski teams from across the world and the title sponsor for the “Audi FIS Ski World Cup”, Audi has established itself as an important and dependable partner for winter sports.

With the Audi quattro Ski Cup, Audi is making the unique atmosphere of professional ski racing something anyone can experience in four Alpine countries. Up close and personal. Real. Challenging. At the latest Audi winter event, spectators get to switch the grandstand for the starting blocks and trade in their winter hats for a ski helmet.

Following the highly successful season 2017/18, when a total of almost 3,000 skiers and snowboarders participated in ten qualifiers, the "amateur ski racing series with World Cup feeling" is now entering its fourth season. 

Audi quattro
Dynamics and sportiness, the utmost in technological precision and safety on the road – that is what Audi quattro® technology stands for. It was considered to be a pioneering performance more than 35 years ago. Today it is synonymous with technological progress. Since the original quattro, the first Audi with four-wheel drive from 1980, this technology has conquered the roads throughout the world in roughly seven million vehicles produced. Today quattro® technology is available in more than 180 models. Audi is thus considered to be the most successful premium manufacturer of vehicles with permanent four-wheel-drive technology." More information
The Scandinavian Fashion House J.Lindeberg was founded in Stockholm 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle. The collections consist of menswear and womenswear offering fashion, tailoring, active, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm – the sportswear collections are worn by some of the world’s best athletes. Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Miami, Tokyo, Hong Kong, Beijing, and Shanghai. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden. More information