Audi and skiing:
A match made in heaven!
Audi quattro technology and winter sport go together perfectly. Power, endurance, joy in motion and technology are the keys to success: both at Audi and on the ski slopes.
Longstanding title sponsor of the “Audi FIS Ski World Cup” and partner to more than 14 ski associations, Audi has established itself as an unparalleled partner to this winter sport.
Following a great 2018/19 season with over 2,500 participants, the fledgling Audi quattro Ski Cup is now pausing during the summer season.
Audi has given everyone the chance to experience the unique atmosphere of professional ski racing at a total of nine destinations. Up close and personal. Real. Challenging – because in this race spectators get to switch the grandstand for the starting blocks.
Former world class skiers like Hans Knauß or Kristian Ghedina gave valuable pointers and analysis to help the competitors ski at the top of their game. A varied and wide-ranging fringe programme, featuring the HEAD ski test or even off-piste fun with the chance to test drive an Audi quattro, rounded off the Audi quattro Ski Cup perfectly.
The fastest skiers from the qualifiers battled at the grand World Final, which took place from 22 to 24 March 2019 in Megève (FRA).